What we collect

Frozen Rust runs Google Analytics 4 (measurement ID G-B81BQ12DCM) and Ahrefs Web Analytics to count which tools and pages get used.

Analytics may record:

• Pages you view on this site and the order you visit them in
• Approximate location (country / region — IPs are anonymised before storage)
• Browser, operating system, screen size, language
• How you got here (referring site, search keyword if available)
• Aggregate session duration and bounce rate

We do not collect your name, email, IP address (it's anonymised), or any account information — there is no account on Frozen Rust. We do not serve advertising. We do not sell or share data with third parties.

Consent and your choice

By default, all Google Analytics tracking is denied until you explicitly accept it via the cookie banner shown on first visit. This applies globally, not just to UK / EEA visitors. If you reject, no measurement cookies are set and no data is sent to Google. Your choice is stored in your browser's localStorage under the key frozen-rust-consent and persists across visits on the same device.

You can change your mind at any time:

⚙ Manage cookie preferences

Cookies and local storage

If you accept analytics, Google Analytics sets the following cookies on your browser (Google's documented set, all first-party):

• _ga — anonymous unique visitor ID, expires after 2 years
• _ga_B81BQ12DCM — session state, expires after 2 years

Ahrefs Web Analytics is used for aggregate visitor and page-performance reporting.

The site also uses your browser's localStorage (not cookies) for these purposes:

• frozen-rust-consent — your accept/reject choice for the cookie banner
• Tool-specific state (e.g. saved seed inventories on the God Clone Planner) — never leaves your device

How we use the data

The aggregate analytics tells us which tools are popular and which pages need work. That's it. We don't build user profiles, we don't run ads, we don't have an email list. The Steam News widget on the homepage uses a scheduled server-side fetch from Steam's public news API, so your browser never contacts Steam directly.

Data retention

Google Analytics retains user-level data for 14 months by default (the shortest setting Google offers). After that, only aggregate, non-identifiable data is preserved. Ahrefs Web Analytics is used for aggregate site reporting.

Your rights

If you're in the UK or the EEA, GDPR applies. You have the right to:

• Access the data we hold about you (in our case: there is no account-linked data)
• Request deletion (clearing your browser's cookies and localStorage for this site removes everything on your end; on Google's side, requests can be made via the Google Analytics Data Deletion process)
• Withdraw consent any time using the "Manage cookie preferences" button above

Third-party services

This site is hosted on DigitalOcean App Platform. Like all web hosts, DO logs basic request metadata (IP, user-agent, timestamp) for security and debugging. The Cloudflare Worker behind the gene-scanner tool processes uploaded screenshots ephemerally — images are not stored.

Embedded YouTube videos use the privacy-enhanced youtube-nocookie.com domain, which Google describes as cookie-free until the user clicks play. Once you play a video, normal YouTube tracking applies. Google's privacy policy covers that.

Changes to this policy

If we add a new analytics or third-party service, this policy will be updated. Last updated: 13 June 2026.

Contact

Frozen Rust is a small independent site. Privacy questions and deletion requests can be sent through the public Frozen Rust GitHub repository.